Posts tagged "Designing a Business"

Bridging the Gap Between the Future and Business Reality

In this episode of our Creative Confidence Series, Joe Gerber, Managing Director of IDEO’s CoLab, talks about how to connect the dots between a vision of the future and a business that can make that vision a reality. Joe shares how the team at CoLab are using design fiction and cross-organizational stakeholder collaboration to uncover meaningful innovation and launch new ventures in the world of emerging technology, the Circular Economy, and more.


A Founder’s 5 Tips for Building a Mission-driven Business

In this episode of our Creative Confidence Series, IDEO U Dean Suzanne Gibbs Howard speaks with Mighty Networks CEO and Founder Gina Bianchini about how to launch and lead a business when the future of that business is yet to be defined. Gina shares the story of how she spotted the market opportunity for Mighty Networks, built the business through experimentation and co-creation with the community, and continues to lead her team to push the boundaries of innovation.


What is Business Design?

At IDEO, we believe that you can design the parts of a business just like you can any product, service, or brand. As Amy points out, it’s about realizing that it’s not just product design that makes a company successful in the market—it’s about the business model, the revenue model, the operations, the strategy, and even the IT. It’s about blending the rigor of traditional business strategies and tools with design, all in the service of meeting a human need.